Privacy Policy

Last Updated: September 27, 2026

Introduction

MyNewbornApp ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application (the "App"). This policy complies with the General Data Protection Regulation (GDPR), Children's Online Privacy Protection Act (COPPA), California Consumer Privacy Act (CCPA), and other applicable privacy laws.

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the App.

1. Information We Collect

1.1 Personal Information You Provide

When you register and use the App, we collect:

• Account Information: Email address, name, and password
• Baby Tracking Data: Feeding times, diaper changes, sleep patterns, growth measurements, milestone photos, vitamin schedules, and other baby care information you choose to record
• Profile Information: Baby's name, date of birth, and profile picture (optional)

1.2 Automatically Collected Information

When you use the App, we automatically collect:

• Device Information: Device type, operating system, unique device identifiers
• Usage Data: App features used, session duration, interaction patterns
• Crash and Performance Data: Error logs, crash reports, and performance metrics via Firebase Crashlytics
• Advertising Data: Ad interaction data, advertising identifiers (IDFA on iOS, AAID on Android) collected by Google AdMob

1.3 Information from Third-Party Services

We use the following third-party services that may collect information:

• Google Firebase: Authentication, database storage, crash reporting
• Google AdMob: Advertising services
• Google Sign-In: Optional authentication method

2. How We Use Your Information

We use the collected information for:

• App Functionality: Providing baby tracking features, reminders, and notifications
• Account Management: Creating and managing your account, authentication
• Data Synchronization: Syncing your data across devices via Firebase
• App Improvement: Analyzing usage patterns to improve features and user experience
• Crash Prevention: Identifying and fixing bugs and crashes
• Advertising: Displaying personalized advertisements through Google AdMob
• Communication: Sending important updates about the App (not marketing)
• Legal Compliance: Complying with legal obligations and protecting our rights

3. Legal Basis for Processing (GDPR)

For users in the European Economic Area (EEA), United Kingdom, and Switzerland, we process your personal data based on:

• Consent: You have given explicit consent for specific purposes (e.g., advertising)
• Contract Performance: Processing is necessary to provide the App services you requested
• Legitimate Interests: We have legitimate interests in improving our App, preventing fraud, and ensuring security
• Legal Obligations: We must comply with applicable laws and regulations

4. Data Storage and Security

4.1 Where Your Data is Stored

• Local Storage: Some data is stored locally on your device
• Firebase Cloud Storage: Your account and tracking data are stored on Google Firebase servers, which may be located in various countries including the United States
• Data Retention: We retain your data for as long as your account is active or as needed to provide services. You can request deletion at any time.

4.2 Security Measures

We implement industry-standard security measures including:

• Encryption of data in transit (TLS/SSL)
• Firebase Authentication security protocols
• Secure cloud storage with access controls
• Regular security assessments

However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

5. Data Sharing and Disclosure

5.1 We Do NOT Share Your Personal Baby Tracking Data

Your baby tracking data (feeding, sleep, diaper records, etc.) is NEVER shared with third parties for marketing or commercial purposes.

5.2 Third-Party Service Providers

We share limited data with:

• Google Firebase: For authentication, database, and crash reporting services
• Google AdMob: For advertising services (receives device identifiers and ad interaction data)

These providers are contractually obligated to protect your data and use it only for specified purposes.

5.3 Legal Requirements

We may disclose your information if required by law, court order, or governmental authority, or to:

• Protect our legal rights
• Prevent fraud or security threats
• Protect the safety of users or the public

6. Advertising and Third-Party Services

6.1 Google AdMob

We use Google AdMob to display advertisements. AdMob may collect:

• Device identifiers (IDFA/AAID)
• IP address
• Ad interaction data
• Device and app usage information

AdMob Privacy Policy: https://policies.google.com/privacy

6.2 Personalized Advertising

We do not show personalized ads unless you have agreed to them. By default, and whenever we cannot confirm your choice, the app requests non-personalized ads only.

Where we ask, and how:

• European Economic Area and United Kingdom: we show Google's consent form the first time you sign in, after any notification prompt. Your answer is stored by Google and applies to later sessions.
• iOS (all regions): Apple's App Tracking Transparency prompt controls whether the advertising identifier may be used. If you decline, ads stay non-personalized regardless of any other choice.

You can change your mind at any time:

• In the app: Settings > Privacy & ads. Where Google's form applies, it can be reopened from there. The change takes effect on the next ad.
• iOS: Settings > Privacy & Security > Tracking
• Android: Settings > Google > Ads > Opt out of Ads Personalization

6.3 Analytics

We use Google Analytics for Firebase for one purpose: to attach a short trail of the screens you visited to a crash report, so we can understand what led to a crash. We do not use it for advertising, and we do not report custom events.

Analytics collection follows the same consent as above. Where consent is required and has not been given, collection stays switched off.

6.4 Children's Privacy and Advertising

This app is intended for parents and caregivers aged 18 and over, and is not directed at children (see section 7). We do not ask for or store the age of the account holder, so we make no claim to detect a user's age.

Personalized ads are shown only to users who have consented, as described in 6.2. Where no consent has been given, ads remain non-personalized.

7. Children's Privacy (COPPA Compliance)

7.1 Age Restrictions

The App is designed for parents and caregivers (18+) to track their baby's information. The App is NOT directed at children under 13.

7.2 No Intentional Collection from Children

We do not knowingly collect personal information from children under 13. The data collected is about babies (feeding, sleep, etc.) but is entered by parents/caregivers.

7.3 Parental Rights

If you believe we have inadvertently collected information from a child under 13, please contact us immediately at avichai.shchori@gmail.com, and we will delete such information promptly.

8. Your Privacy Rights

8.1 GDPR Rights (EEA, UK, Switzerland Users)

You have the right to:

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate or incomplete data
• Erasure: Request deletion of your data ("right to be forgotten")
• Restriction: Limit how we process your data
• Data Portability: Receive your data in a portable format
• Object: Object to processing based on legitimate interests
• Withdraw Consent: Withdraw consent at any time (doesn't affect prior processing)
• Lodge a Complaint: File a complaint with your local data protection authority

8.2 CCPA Rights (California Users)

California residents have the right to:

• Know what personal information is collected
• Know if personal information is sold or disclosed
• Opt-out of the sale of personal information (we do NOT sell your data)
• Request deletion of personal information
• Non-discrimination for exercising privacy rights

8.3 How to Exercise Your Rights

To exercise any of these rights, contact us at avichai.shchori@gmail.com. We will respond within 30 days (GDPR) or 45 days (CCPA).

8.4 Account Deletion

You can delete your account and all associated data at any time through the App settings or by contacting us.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including the United States, where data protection laws may differ. By using the App, you consent to such transfers. We ensure appropriate safeguards are in place, including:

• Google Firebase's compliance with GDPR and Privacy Shield frameworks
• Standard contractual clauses approved by the European Commission

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by:

• Updating the "Last Updated" date
• Posting a notice in the App
• Sending an email notification (for significant changes)

Your continued use of the App after changes constitutes acceptance of the updated policy.